K-POW Black Friday 2021 Preview // Pre-HYPE

November 23, 2021

K-POW Black Friday 2021 Preview // Pre-HYPE

K-POW's Black Friday Sale goes live on Thursday, November 25th, at 8pm EST

Use Code: "BF25" for 25% off the entire site & get a Free Bolt 12 oz Stadium Cup with Every Order!

K-POW has been working endlessly behind the scenes to bring you the best Black Friday yet! Not only do we have some epic deals in store, but we are dropping several new items that have been highly requested.

Here's a full preview of what's releasing for Black Friday:

Pre-Hype Product Breakdown

One of the most popular supplement categories in the sports nutrition industry is none other than pre-workout. As the name implies pre-workout supplements are designed to be used before training to enhance your performance either through increasing energy, focus, mood, power, strength, hydration, or endurance.

Although several supplement companies will make you believe that you absolutely need a pre-workout or else you won’t be able to train, that couldn’t be further from the truth. Please know that pre-workouts will not make up for poor sleep, hydration, nutrition, or training. Supplements are meant to enhance your performance and health they are not a crutch for an unhealthy lifestyle.

With that said, we’re excited to announce that K-POW Nutrition has officially released our very own pre-workout. To no surprise, a pre-workout was one of the most requested supplements from the K-POW Krew. But instead of rushing to make another low-quality pre-workout, we took our time and made sure it lived up to our standard and its name.

Get HYPED For Every Workout!

Allow us to introduce you to Pre-Hype, K-Pow Nutrition’s all-natural pre-workout!

Pre-Hype was specifically formulated to hype you up for every training session, regardless of your health and fitness goals. Whether you're hitting the road for an intense bike ride, heading out for a long run, or smashing the weights in the gym Pre-Hype will help take your workout to the next level.

Several pre-workouts promise the same benefits, but how is Pre-Hype different from other pre-workouts on the market?

Pre-Hype only uses ingredients that have all been rigorously studied to be both safe and effective. Pre-Hype will increase energy, focus, mood, hydration, and multiple aspects of physical performance such as endurance, strength, and power.

Pre-Hype is one of the only pre-workouts that’s naturally flavored, colored, sweetened, soy-free, gluten-free, dairy-free, sugar-free, and vegan-friendly. Pre-Hype uses clinically studied dosages of every ingredient, which are proudly displayed on our fully transparent label.

We specifically chose natural caffeine to avoid the negative effects that come from synthetic caffeine such as anxiety, jitters, rapid heart rate, high blood pressure, and the dreaded energy crash.

Every bottle is loaded with a full 30 servings unlike other pre-workouts that only contain 20 servings.Lastly, Pre-Hype is manufactured right here in the United States by a world-class manufacturer that’s FDA registered, inspected, and cGMP-certified. So, you can be confident that what’s on the label is in the tub!

Now that you know what Pre-Hype all is about, let’s look at the formula!


Every serving of Pre-Hype (1 scoop/~12 grams) contains:

Citrulline Malate - 4 grams (2:1)

Citrulline malate is a combination of citrulline and malic acid. Citrulline is an amino acid that’s naturally found in some foods such as watermelon. Malic acid is an organic compound that’s also naturally found in various foods including fruit and wine.

Several studies have shown that supplementing with citrulline malate prior to training increases anaerobic as well as aerobic exercise performance by mitigating fatigue, improving strength, power, and endurance.1-3 Furthermore, other studies have shown that citrulline malate helps reduce muscle soreness which may lead to faster recovery.3

Citrulline malate’s benefits are twofold because of each component. Citrulline increases blood flow, nutrient, and oxygen delivery to the working muscles by expanding the blood vessels.1-2

Whereas, malic acid plays an important role in the Kreb’s cycle by assisting in the regeneration of energy as adenosine triphosphate (ATP).1-2 This is the primary reason why we chose to use citrulline malate as opposed to just pure L-citrulline.

Betaine Anhydrous - 2.5 grams

Betaine anhydrous, also known as trimethylglycine, is an organic compound that’s naturally found in various foods including spinach, whole grains, and beets.4 Within the body betaine serves as both a methyl donor and organic osmolyte; therefore, it provides various benefits.4

Acting as a methyl donor the betaine can reduce levels of homocysteine which is an amino acid that’s produced from the metabolism of protein. High levels of homocysteine can negatively affect cardiovascular health.4

Once homocysteine accepts an additional methyl group from betaine, it forms methionine which is a precursor to creatine. Greater levels of creatine may improve exercise performance by increasing the regeneration of energy as ATP.4

As an osmolyte the betaine helps regulate cell volume as well as improves cells resilience to stress and damage.4 Several studies have shown that supplementing with 2.5 grams of betaine anhydrous improves body composition, strength, and power.4-5

Beta-Alanine - 1.6 grams

If you’ve ever taken a pre-workout and felt a pins and needles sensation, also known as paresthesia, in your hands or face it’s more than likely that it contains a good amount of beta-alanine. If this is your first-time encountering beta-alanine, don’t be alarmed! This minor side effect is harmless, temporary, and will subside with extended use. Not to mention, beta-alanine’s benefits outweigh the pins and needles sensation that some users may experience.

So, what is beta-alanine and why is it such a common pre-workout ingredient?

Beta-alanine is a naturally occurring beta amino acid that’s used by the body to form carnosine.6 Carnosine is a dipeptide molecule found in skeletal muscle that’s made up of beta-alanine and histidine.6 Carnosine helps improve exercise performance by delaying the buildup of lactic acid in your muscles.6 Lactic acid is a metabolite that leads to fatigue and negatively affects energy regeneration. In other words, the less lactic acid the better you perform!

Studies have shown that supplementing with anywhere from 1.6 to 3.2 grams of beta-alanine is a safe and effective way to enhance aerobic and anaerobic exercise performance.6 Other studies show that carnosine has numerous health benefits including anti-aging, antioxidant, immune supporting, and neurotransmitter properties.6

L-Tyrosine - 1 gram

L-Tyrosine is a supplemental form of tyrosine which is a non-essential amino acid that’s used for the synthesis of several catecholamines including dopamine, norepinephrine, and epinephrine.

Since stress, including physical and emotional, causes catecholamine levels to increase they can quickly deplete throughout training. Low levels of dopamine, norepinephrine, and epinephrine can negatively impact mood, energy, and focus.

To combat the depletion of these key catecholamines, we added an efficacious dose of L-tyrosine to Pre-Hype. Some studies have shown that supplementing with L-tyrosine prior to strenuous situations can improve cognitive function and physical performance.7

CocOganic™ (Coconut Water Powder) - 500 milligrams

CocOganic™ is a trademarked form of freeze-dried organic coconut water powder developed by NP Nutra. We specifically added CocOganic™ to Pre-Hype to naturally promote hydration since coconut water is rich in electrolytes including magnesium and potassium. Two minerals that are key for optimal muscle and nerve function.8

Coconut water contains several important vitamins including B vitamins, minerals, and trace elements such as zinc, selenium, iodine, sulfur, and manganese. Coconut water also contains enzymes, amino acids, antioxidants, and phytonutrients.8

Lastly, coconut water is one of the richest dietary sources of cytokinins which are plant hormones that may seem to have powerful anti-aging effects. Coconut water is hypoallergenic and alkalizing; therefore, it can potentially help restore the body’s natural pH balance and counteract the negative effects of an acidic diet.8

Natural Caffeine - 150 milligrams

One of the key factors that sets Pre-Hype apart from other pre-workouts on the market is that we use natural caffeine as opposed to synthetic caffeine. Every serving of Pre-Hype contains 150 milligrams of caffeine derived from coffee beans.

Anecdotally, natural caffeine provides users with a slower yet more sustained rise in energy. Whereas synthetic caffeine typically results in quick increases and crashes in energy. Furthermore, high doses of synthetic caffeine typically cause unwanted side effects such as jitters, anxiety, rapid heart rate, and increased blood pressure.

Now that you know why we use natural caffeine versus synthetic, let’s cover how caffeine works in the body. Caffeine is most well-known for its stimulatory effect which comes from its ability to inhibit adenosine from binding to its receptors. Adenosine is a nucleoside that causes a decline in central nervous system activity leading to fatigue. Since caffeine is a powerful adenosine antagonist it’s very effective at raising energy, focus, and performance.9

Other Ingredients

The following ingredients are added to improve the flavor, consistency, and mixability of Pre-Hype:

  • Natural flavors
  • Silicon dioxide
  • Stevia leaf extract
  • Beet root powder

Suggested Use

For optimal results mix one scoop, or ~12 grams, of Pre-Hype with eight ounces of cold water and consume 15-20 minutes prior to training. Don’t consume Pre-Hype within four to five hours prior to sleep due to the caffeine content. Don’t use any other products that contain caffeine or other stimulants while taking Pre-Hype.

Stacking Options

We like to call this the ultimate peri-workout stack:

  • Pre-Hype
    • Mix one scoop with eight ounces of cold water.
    • Consume 15-20 minutes before training.
  • Natural BCAAs
    • Mix one scoop with 10-12 ounces of water.
    • Consume during training.
  • Vegan Protein
    • Mix one scoop with eight to ten ounces of water, milk, or milk substitute.
    • Consume within 20-30 minutes after training.


Pre-Hype is available in the following flavors:

Watermelon Lemonade

What happens when life gives you lemons? You use them to make a refreshing and delicious flavor of Pre-Hype! Watermelon Lemonade Pre-Hype is the perfect combination of watermelon and lemons. It's not overwhelming, yet it's just sweet enough to curb your cravings. Watermelon Lemonade Pre-Hype will get you excited for whatever workout you decide to conquer!

Lemon Lime

Sticking with the citrus vibes, Pre-Hype is also available in Lemon Lime! This classic combination works extremely well with Pre-Hype's comprehensive formula. Similar to the Watermelon Lemonade flavor the Lemon Lime is light, refreshing, and has just the right amount of sweetness. Needless to say, if you're a fan of citrus flavors then Lemon Lime Pre-Hype is the perfect option for you!

Conquer Your Next Workout with Pre-Hype!

As we mentioned in the introduction, supplements are not necessary. However, when combined with a well-structured nutrition plan and training program having properly formulated supplements can help take your training to another level.

Pre-workouts are one of the most common supplements in the sports nutrition industry. Many of the pre-workouts contain questionable ingredients, artificial flavors, sweeteners, and are very underdosed. Instead of relying on high doses of caffeine or hiding behind proprietary blends, we took a completely different approach with Pre-Hype. Every ingredient is fully dosed and serves a unique purpose.

Pre-Hype was specifically formulated to increase energy, focus, power, endurance, hydration, and strength. This pre-workout won’t leave you feeling terrible a few hours later. If you’ve tried pre-workouts in the past and have been disappointed, then try out Pre-Hype and be prepared to experience what a real pre-workout should feel like.


  1. Glenn, JM et al. March 2017. “Acute Citrulline Malate Supplementation Improves Upper- And Lower-body Submaximal Weightlifting Exercise Performance in Resistance-trained Females.” European Journal of Nutrition, vol. 56(2): 775–784. https://pubmed.ncbi.nlm.nih.gov/26658899/
  2. Glenn, JM et al. Nov. 2016. “Acute Citrulline-malate Supplementation Improves Maximal Strength And Anaerobic Power in Female, Masters Athletes Tennis Players.” European Journal of Sport Science, vol. 16(8): 1095–1103. https://pubmed.ncbi.nlm.nih.gov/27017895/
  3. Rhim HC, et al. Dec. 2020. “Effect of Citrulline on Post-exercise Rating of Perceived Exertion, Muscle Soreness, And Blood Lactate Levels: A Systematic Review And Meta-analysis.” Journal of Sport and Health Science, vol. 9(6): 553-561. https://pubmed.ncbi.nlm.nih.gov/33308806/
  4. Cholewa JM et al. July 2018. “The Effects of Chronic Betaine Supplementation on Body Composition And Performance in Collegiate Females: A Double-blind, Randomized, Placebo Controlled Trial.” Journal of the International Society of Sports Nutrition, vol. 15(1):37. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6069865/
  5. Cholewa, JM et al. Aug 2013 “Effects of Betaine on Body Composition, Performance, And Homocysteine Thiolactone.” Journal of the International Society of Sports Nutrition, vol. 10(1): 39. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3844502/
  6. Trexler ET et al. July 2015. “International Society of Sports Nutrition Position Stand: Beta-alanine.” Journal of the International Society of Sports Nutrition, vol. 12:30. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4501114/
  7. Attipoe, S. et al. July 2015. “Tyrosine for Mitigating Stress And Enhancing Performance in Healthy Adult Humans, a Rapid Evidence Assessment of the Literature.” Military Medicine, vol. 180(7): 754-65. https://academic.oup.com/milmed/article/180/7/754/4160625
  8. NP Nutra. Accessed Aug. 2021. “Blog: CocOganic™: Taking Coconut Water Nutrition to The Next Level.” https://npnutra.com/cocoganic.html
  9. McLellan, T. et al. Dec. 2016. “A Review of Caffeine’s Effects on Cognitive, Physical And Occupational Performance.” Neuroscience & Biobehavioral Reviews, vol. 71: 294-312. https://www.sciencedirect.com/science/article/pii/S0149763416300690